Ron Arad: Wow bike

August 2011 / Elton John Aids Foundation and W London Wow Bikes. The Ron Arad bike

Six top creatives from Patrick Cox to Paloma Faith have customised bikes for W London Leicester Square Hotel in a bid to raise money for the Elton John AIDS Foundation. Available for hotel guests to use in advance of the auction on 29 October. Our favourite is Ron Arad's one.
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