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Showing posts with label Smart marketing ideas. Show all posts
Showing posts with label Smart marketing ideas. Show all posts

Tuesday, April 14, 2015

Moleskine + Ventura Lambrate | Milan Design Week 2015



Moleskine joins forces with Ventura Lambrate to set up a Documentation Centre for design innovation at Milan Design Week.
Roaming the post-industrial warehouses and bustling streets of Ventura-Lambrate - with the Moleskine smart notebook, Creative Cloud connected in hand - a team of design reporters sketch the ideas they find in the objects, installations, crowds and showrooms of the innovative design district during Milan Design Week.
Little page markers in the corners of each page are recognized by a companion app, which optimizes and digitizes the hand-drawn images with a simple capture. The design reporters then upload their sketches to the Creative Cloud as fully workable vector files, which are finally elaborated by a designer live from the Documentation Centre at Via Ventura 14. Projected onto a screen is this part of the creative process, with original sketches and printed works exhibited alongside, completing the circle of creativity.

Tuesday, May 13, 2014

Grand Budapest Hotel | Links List


Have you seen Wes Anderson's Grand Budapest Hotel? I finally did and I was enchanted as millions of people before me. I'm also charmed by all the visuals projects realized around this movie, if you don't know them yet, take the time to visit at least the Akademie Zubrowka or to listen to Alexandre Desplat's soundtrack.

Here is the list:
Official links:
http://www.akademiezubrowka.com/  (wait, wait and wait...something will happen)
http://zubrowkafilmcommission.tumblr.com/
http://www.grandbudapesthotel.com/
https://www.facebook.com/budapesthotel

Book:
The story is freely inspired by Stefan Zweig’s memoir “The World of Yesterday,” an autobiography that he wrote in exile in the early forties, soon before his suicide. More on The New Yorker.

Soundtrack:
Alexandre Desplat composed the soundtrack. More on ABKCO Records. Listen to it on Spotify.

Courtesan au Chocolat:
Learn to make your own Mendl’s Courtesan au Chocolat from here.

Parfum:
L'Air de Panache has been really bottled by Nose (limited edition).

Mendl’s packaging:
Free printables - pdf - Mendl's cards and boxes from Make my Lemonade.

Thursday, February 6, 2014

Florence the Vintage Caravan




Florence is a 1970′s Cadet 10 caravan that was saved from being burned and has been loving restored to her former glory and beyond.
Matt - the owner - found Florence on eBay and fell in love as soon as he saw her (as you can see from pictures, he was right!). She was previously used by a dairyman in Swindon who used

Wednesday, February 5, 2014

Marimekko Unikko 50 years + Home Collection Spring/Summer 2014






In spring 2014 Marimekko encourages people to be bold in realizing their visions for their homes and letting their imagination run free.
In 2014, Marimekko also celebrates the 50th anniversary of its most iconic pattern, Unikko.

Maija Isola’s classic Unikko (poppy) pattern was born in 1964 shortly after the company’s founder Armi Ratia had announced that Marimekko would never print a floral pattern. Maija refused to obey Armi’s orders and, in protest, designed an entire

Friday, January 31, 2014

Pantone Color of the Year 2014: 18-3224 Radiant Orchid


Since 2000, the Pantone Color Institute has been designating a Color of the Year to express in color what is taking place in the global zeitgeist. A color that will resonate around the

Monday, October 14, 2013

Cruciani, Italian macramé lace bracelets


The four-leaf clover bracelet was an idea of Luca Caprai and was designed to communicate Cruciani to a young and increasingly well informed and demanding public.  Lace may seem distant from modern day tastes but it in fact encapsulates many elements of our culture and traditions.

The Cruciani four-leaf clover bracelet phenomenon exploded in August 2011, when there were endless queues at the Cruciani boutique in Forte dei Marmi, day and night, to get the summer bracelet in one or more colours. This boom rapidly spread throughout the whole of Italy and beyond.

Friday, June 7, 2013

The Story of Bolon - The Book

Lars and Monica

We were talking about Bolon, the Swedish company producing unique woven floors, in my previous post.
Well, to celebrate their ten-years anniversary, the third generation owners, Marie and Annica Eklund, have presented a very special book dedicated to the story behind their family business and realized by the editor Simon Mills with the beautiful black and white photos by the internationally famous photographer Tobias Regell.

“The Story of Bolon” is a flirtatious dalliance with the fine books found on the coffee tables of the fashion world. 
The book interweaves memories and historical photographs from Bolon’s early days, comprising unique collection prints and personal interviews with some of the world’s foremost creators, designers and architects; from Rosita Missoni, Jean Nouvel and Giulio Cappellini to Thomas Sandell and Gert Wingårdh. 

A digital edition of the book is available here.



Marie

Marie and Annica


Annica

Marie and Annica

The Family!

Thursday, August 2, 2012

My free speakers - from Pringles



Last year, I won this wonderful black speaker, eating Pringles. You can have it for free also this year - read the rules here. It is a very practical object to listen to music from your mobile or your mp3 reader. I dressed up some empty cans of Pringles (they have the perfect size) with a pink used map of Marseille, with a toile de jouy printed paper and with other nice colored papers and now I keep each one in different places - from my home to my studio. I carry the speaker in my bag and when I need it, I have a colored support ready to use. I love them! Using empty cans, you have a better sound but you can also use the speaker alone.

Monday, February 20, 2012

Vintage desktop wallpaper


Fossil - the American brand - offers in his website the free download of these - and others - nice vintage desktop wallpapers (also for ipad or iphone). Once there, have a look also at the other vintage tips.

Fossil - il marchio statunitense - offre nel suo sito ufficiale il download gratuito di questi - ed altri - simpatici sfondi vintage per pc (anche per ipad o iphone). Una volta sul sito, date un'occhiata anche alle altre applicazioni in tema vintage.

Tuesday, February 7, 2012

Eames Elephants to the wilds

An amazing short movie for a pause!
Eames Demetrios (Charles Eames' grand child) has realized with Vitrathis movie where Eames Elephants are starring.
Follow the Elephants in their way back...TO THE WILDS!
This is the first part of the journey, other three parts will follow!
To be continued!
Un divertente filmato per fare una pausa!
Eames Demetrios (nipote di Charles Eames) ha realizzato in collaborazione con Vitra, questo filmato in cui i protagonisti sono Eames Elephants.
Seguite gli Elephants nel loro ritorno ...TO THE WILDS!
Questa e' la prima parte del loro viaggio...altre 3 parti seguiranno entro l'anno!
Continua!

Vitra website: http://www.vitra.com/eameselephant
Youtube: http://www.youtube.com/watch?v=fuecOAUI_M4

Saturday, November 26, 2011

Bic celebrates 60 years

These two ball pen, gold and argent, are an elegant limited edition produced by the historic Societe Bic to celebrate her 60 years. Inside they are filled with black and blue ink. At the price of only 3,00 euros the couple!

Le due penne a sfera, oro e argento, sono un'elegante edizione limitata prodotta dalla storica ditta Bic per festeggiare 60 anni di attività. All'interno hanno l'inchiostro nero, la penna argento, e blu, la penna oro. Non male per 3,00 euro entrambe!

Monday, September 19, 2011

Ron Arad: Wow bike

August 2011 / Elton John Aids Foundation and W London Wow Bikes. The Ron Arad bike
Six top creatives from Patrick Cox to Paloma Faith have customised bikes for W London Leicester Square Hotel in a bid to raise money for the Elton John AIDS Foundation. Available for hotel guests to use in advance of the auction on 29 October. Our favourite is Ron Arad's one.
http://www.facebook.com/wlondonhotel

Friday, July 16, 2010

Today: Lago appart' in Venice

Friday 16th july, h 19, open party for Lago appartament in Venice. Move fast!
You'll find photoes of the event on the Lago website next days!

venerdì 16 luglio, ore 19,  inaugura l'appartamento Lago di Venezia
Tra qualche giorno sul sito, foto e commenti della serata.

Venezia Rialto - sestiere San Polo 205 - fermata vaporetto 'Rialto mercato'

Lago S.p.a
T +39 049 5994299
F +39 049 5994191
http://www.lago.it/

Tuesday, May 12, 2009

The Butterfly Effect di Lago

Ci è piaciuto così tanto il messaggio di Lago nel suo comunicato stampa che vogliamo diffonderne un estratto:


"Questa definizione, l’effetto farfalla, è basata sull’idea che piccole variazioni nelle condizioni principali producano grandi variazioni nel comportamento a lungo termine di un sistema. Un concetto semplice: un battito d’ali “qui” può scatenare un inferno “là”. Un concetto però che non ha necessariamente risvolti negativi. Un soffio di vento “qui” può muovere energia in molti “là” del mondo.

Il pensiero di Lago è di poter muovere un po’ di quella energia buona che serve per scatenare altre reazioni e l’energia che più le assomiglia è il vento: associabile alla leggerezza, alla sospensione, all’aria e alla trasparenza dei suoi prodotti. É l’elemento intangibile che ben si sposa con la loro assoluta concretezza....Il vento a cui si fa riferimento è fatto di soffi leggeri, di brezze, di piccoli spostamenti e sospensioni che liberano la creatività nello spazio senza travagli e tragedie....
L’augurio che si auspica è, quindi, che l’energia che si smuove qui possa, in qualche modo, essere progenitrice di molti altri accadimenti: quelli che vedono spezzate le catene che imprigionano il pensiero e che ridonano libertà anche al corpo. "

Lago Appartamento – Temporary Shop - 1

The Entry
"L'appartamento è un progetto naturale. Che riparte da zero, dalle persone e dalle relazioni, dalle sensazioni e dalle opinioni che possono nascere toccando non solo un prodotto ma anche un progetto, rimettendo in discussione tutto quello che ci hanno detto bisogna fare per forza durante la design week milanese. "Quelli di Lago, durante i Saloni, invece dell'hotel hanno scelto di arredare una casa di 300mq al primo piano di via Tortona, 21 e ricevere chiunque! In 13, hanno condiviso la cucina, la doccia, gli armadi con piena libertà di andare e venire. In sinergia con il Royal College of Art di Londra che, in seguito ad un open call, ha raccolto i progetti di una trentina di studenti che hanno potuto trovare nell'appartamento un libero spazio espositivo e con l'organizzazione indipendente ROJO dedicata alla promozione dell'arte. L’Appartamento è stato anche headquarter milanese per la design week per Core.77, il blog che sin dal 1995 informa un pubblico globale su temi come l’industrial design, pubblicando articoli, forum, calendari di eventi, ospitando portfolio professionali insieme a database di aziende di design, scuole, etc.
Downstairs

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