ARKETIPO firenze

ARKETIPO was founded by a group of some Tuscan entrepreneurs in 1982 and since then proposes and creates upholstery of refined design. Its products combine top quality - reflecting the Tuscan textile manufacturing `savoir faire`- with attention to detail and a vibrant and contemporary image. After the acquisition by the group Cattelan Italia, one of its main goal has been brand reinforcement, relaunching and repositioning the brand in the high end sector of the market.
The image of ARKETIPO firenze has been completely restyled to emphasize the high level of artistic design combined with the excellent quality of Florentine manufacturing, renowned for style, sophistication and desirability around the world.

The identity project - by the creative group Cortez Elite - includes branding, advertising, catalogues and a special magazine.
All photos are by Federico Cedrone.

Advertising - Fall 2012

Advertising - Spring 2012