Monday, February 4, 2013

Løv Organic | Identity Design

Lov Tea

I discovered Løv Organic on Pinterest and I fell in love with the brand identity of the company. Now I'm looking forward to find and taste the teas! 
'In Scandinavian countries 'løv' means 'leaf'. Løv Organic was inspired by this part of the world where a modern lifestyle goes hand-in-hand with respecting the environment. Løv Organic has also taken on a minimalist design, heavily inspired by Scandinavian culture. Bright colours are used alongside a styled bird-symbolizing nature and the need to protect it.
All the Løv Organic products are eco-friendly: packaging is reduced and cardboard is preferred. When using plastic is absolutely necessary, PET, less harmful for the environment than PVC, is chosen.
The metal tins are recyclable because they are made from steel and without plastic. As they are re-usable and because they can be refilled in stores offering Løv Organic loose tea, they encourage the customer to adopt an environmentally friendly attitude.
The cotton muslin tea bags are unbleached and free of staples or glue, and allow the tea leaves to unfurl and release all of their aromas. All of our cardboard packing have the FSC label (Forest Stewardship Council) meaning that the cardboard originates from responsibly managed forests.'
ps: if someone of you knows who designed the brand identity, please tell me!

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