Wednesday, June 12, 2013

Pandarosa: Vanilla Café in Berlin

Pandarosa, or the PANDAS for friends, are the brainchild behind artist / designer team, Ariel A. and Andrea B.
As a studio they specialise in the installation of large scale mural works, but also apply their skills across a wide range of applications including illustration, branding, design, illustrative interiors & decorative patterns, while at once conducting their own exhibiting art practice, locally and abroad.
This diverse approach allows them to apply their imaginative creations across a range of outcomes such as adorning the walls of Hotel Fox in Copenhagen, illustrating the pages of publications like Frame, developing the branding for Chorus label.

Their work for Vanilla, the cosy coffee shop in East Berlin,  included art direction, branding & identity, signage & interior design.

"Our aim for Vanilla was to create a slight 'retro' atmosphere by utilising a soft colour palate which could be implemented across all promotional material as well as within the retail space. Such approach required a flexible identity solution, which could be applied across multiple facets, yet refrain from simply being 'repetitive' in nature.
We successfully conceived this by developing a series of patterns motifs based on the interviewing of individual letters found within the typographic solution created.
These were then applied across all branding aspects including signage, custom feature wallpaper, stationary, packaging & interior."

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