Cinemagraph - what is it?

"A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.

Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn't until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. ... Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own." Read the Full Story here.