When Fritz Hansen invited 7 internationally well-known architects to interpret the Series 7 into new contexts, there were few rules attached. The architectsaccepted the invitation and for the remains of the year the results will be exhibited all around the world – from London to Tokyo. By the end of the project the chairs will be sold on auction for support of Unicef's work.
Jean Nouvel, BIG, Zaha Hadid, Snøhetta, Carlos Ott Architects in association with Carlos Ponce de León, Jun Igarashi Architects and Neri & Hu. Each of them were asked to decide upon a context and design a version of the Series 7 for that particular place. Legs have been changed, material and surface of the shell have been redesigned. The function varies from a seat in nature to a tête-à-tête double faced chair - all revealing completely new ways of adapting the iconic design into new contexts.