It's Halloween!

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Be gentle!

ARKETIPO firenze

ARKETIPO was founded by a group of some Tuscan entrepreneurs in 1982 and since then proposes and creates upholstery of refined design. Its products combine top quality - reflecting the Tuscan textile manufacturing `savoir faire`- with attention to detail and a vibrant and contemporary image. After the acquisition by the group Cattelan Italia, one of its main goal has been brand reinforcement, relaunching and repositioning the brand in the high end sector of the market.
The image of ARKETIPO firenze has been completely restyled to emphasize the high level of artistic design combined with the excellent quality of Florentine manufacturing, renowned for style, sophistication and desirability around the world.

The identity project - by the creative group Cortez Elite - includes branding, advertising, catalogues and a special magazine.
All photos are by Federico Cedrone.

Advertising - Fall 2012

Advertising - Spring 2012

Marvis - Italian stylish toothpaste

Marvis Amarelli Licorice



Styling and photo by 20 Kvadrat



Marvis Whitening

Brush happy. Why shouldn’t your toothpaste be stylish? From the retro-cool packaging to breath-freshening flavors, Marvis aims to elevate your morning routine.

Manufactured in Florence - Italy - by Ludovico Martelli S.r.l., Marvis has been known for its cult-worthy toothpastes since the 1970s, when its distinctive tubes began cropping up in high-end shops. Over the years, the company has continued to up the style quotient.
Marvis has revolutionized the concept of toothpaste giving it a multi-faceted, modern interpretation and an extraordinary appeal. The breakthrough collection boasts 7 masterpieces of taste. Marvis stands out on account of its trendy image with an increasingly up-to-date, original and ironic flavor, inspired by the art and fashion worlds, capable of capturing and involving a spellbound public, who is curious and open-minded.
The cool advertising campaign is by Chapeaux Group.

Info: Ludovico Martelli S.r.l. - via Faentina n.169/12 - 50010 Caldine (FI) - Italy
Sources: Marvis, Birchbox, 20 Kvadrat.


The Original Marvis Classic Strong Mint



ADV Campaign

October in my garden

My little garden in October...
Have a nice weekend!

Ideas for Halloween - 4

Last minute ideas and inspirations for Halloween:

01: Pumpkin Maple Pancakes - recipe

02: DIY Bat Costume - tutorial

03: Pumpkins and the Cat - inspiration

04: Fun fall idea - inspiration

05: Pumpkin Crème Brûlée - recipe

06: Velvet Pumpkin - inspiration 

 

Previous posts about Halloween: 01 - Ghosts of Halloween / 02 - Pumpkin ideas for Halloween / 03 - Ideas and printables for Halloween

My October shopping

My shopping of the month: jersey dress of Tezenis (19,90 eur), waxed canvas day bag of bookhouathome (55,20 eur), Pilgrim earrings (16,00 eur), nude scarf and violet stones bracelet bought at street market in Forte dei Marmi, Ikea Brukbar glasses (1,50 eur each).

Free printable 2013 Calendar

I designed this very simple calendar for the new coming year: 2013!
I'm happy to share it with you so you can freely download and save the pdf file here. It's an A3 size but you can print it also smaller. I printed an A4 size to hang with washi tape and an A3 size pasted on cardboard and hanged with a string. Tell me if there is some problem with download and I will send it to you via email. I hope you'll enjoy!

Lolita Cafe, Ljubljana - Trije arhitekti d.o.o.




before and after

Lolita Cafe has been designed by Trije arhitekti for Kaval Group and opened in the historic centre of Ljubljana, in 2011. In the same year it was nominated for Best International Interior in the Restaurant & Bar Design Awards.
The interiors mixes spatolato + roughly painted brick wall +  parquet floor as a combination of original old pieces and new parts creating a carpet + velvet and patterned textiles + the extraordinary giant graphic mural applied to the ceiling .
Between furnitures: Thonet No. 214 + Nika Zupanc's sofas and lighting (read more about Lolita Lighting collection produced by Moooi).

Photographs: Jagoda Jejčič, Miran Kambič

 

 

An October Saturday in Bologna

Camera con Vista, via Santo Stefano

My short trip in Bologna : I began with coffee and cake at Follia Caffé, Strada Maggiore 13C. From there I walked through restored Corte Isolani
and went out in amazing Piazza Santo Stefano. 

I went around via Clavature to see typical food market and I walked 'till Piazza Cavour where there is the most beautiful ancient barber shop I've ever seen, Marchi. Then I followed via Carbonesi and Barberia and turned right to reach via porta Nuova.

Don't leave Bologna without a stop to Gelatauro, a wonderful icecream shop (gigembre, fenouille, Pumpkin and cinnamon)

 

READ MORE...

 

Camera con Vista, via Santo Stefano



Piazza Santo Stefano

 

Pantone 434 U Cream + 15-4101 Grey / MoodBoard 19

Sources (clockwise):

Biscuits / Braun player / Evam Eva Coat / Patches and solid by gjd / Smok chair by Hans Sapperlot / PANTONE 15-4101 Grey iPad 2 Bookcase / T-Shirt / Antique books / Sarjaton’s glass tumbler from Ittala / Tibetan Goat Cushion 

Words about advertising....

 

From Pinterest

Le Friulane, Italian handcrafted slippers

The friulane (or furlane) are handcrafted slippers taken from the ancient tradition of Friuli and later used from the gondoliers in Venice because their rubber sole was perfect to respect the paint of the gondolas.
They were originally created recycling old bicycle tires to make the sole, canvas jute bags (used for the transport of seeds and grains) to make the pads, and old clothes to make the uppers.
The traditional jewel-bright velvet slippers appear now as luxurious shoes, they are updated in many forms and still handcraftedly produced by artisans in northeast of Italy.
I bought mines at Mr Gianni Dittura's cobbler shop opened from 1948 in Venice San Marco 819–820, or Dorsoduro 871. Telephone: (+39) 041 5231163. I wear them at home but also outside in the summer, I love them!

Ideas and printables for Halloween - 3

01 - Along Came a Spider Cake : print, cut and center on the cake the spider stencil, sprinkle black sanding sugar to cover image keeping the rest of the cake clean.

02 - Pacman Halloween garland by Kate of MINIECO

03 - Printable wrap - halloween edition - by Kate of MINIECO. Three A4 printable templates to wrap your little presents: Raindrop wrap, Pacman wrap, Lightning wrap.

04 - Happy halloween family silhouettes: print them for your Halloween windows