Friday, January 24, 2014

BRÅKIG by ArtRebels for Ikea

Other new products (if the yesterday ones weren't enough) will join Ikea range from next february. Brakig is the new capsule collection curated by ArtRebels: furnitures, tableware, boxes and fabrics, characterized by pastel colors and geometric patterns.
'When ArtRebels was approached by IKEA last year with the intention of getting inspired, founder and CEO Carla Cammilla Hjort jumped on the opportunity to
pitch them a cool project idea. The idea was to create a line of limited edition products inspired by the ArtRebels universe; cool, young, colourful, fresh, with a taste of Trailerpark music festival.' (read the following here)

“The pieces in the range are smart, functional designs with a distinctly Danish feel. They provide an antidote to Scandinavia’s long, dark winter. There are lots of pastel colours and light woods. These are happy pieces to brighten the mood!” Karin Gustavsson - Range Strategist at Ikea

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